"Incorrect formula or data" error may appear in case if "R1C1 reference style" is enabled.
To disable "R1C1 reference style", follow these steps  :
- Open your Excel sheet 
 - Click the Microsoft Office button and select "Excel options" 
 - Click "Formulas" 
 - Untick (uncheck) the option "R1C1 reference style" 

 - Save the Excel sheet.
 
Next, try importing your Excel sheet.